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Research reports

Makin commercial research

In June-July of this year, a series of group discussions wascommissioned as part of a larger research program, designedto provide a comprehensive evaluation of the effect of the newManikin campaign. As a consequence, two new commercials ('Beach'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 6, 1974
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Citation

, C. (1974a, December 06). Makin commercial research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/makin-commercial-research


Research reports

Nescore

Nestles is considering the marketing of a new brand ofInstant Coffee, intended primarily to compete againstthe increasing sales of cheaper brands - Own Brands andnow, Brooke Bonds Brazilian. The objects of the research were primarilyconcerned with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974
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Citation

, C. (1974a, December 02). Nescore. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/nescore


Research reports

Research into Complan TV advertisements

Complan is currently sold almost exclusively in chemists and tends to be bought for consumption by old people andinvalids. The primary objective of the present qualitativeresearch was to determine whether a new advertising approachrepresented by 3...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 18, 1974
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Citation

, C. (1974a, November 18). Research into Complan TV advertisements. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-into-complan-tv-advertisements


Research reports

Ribena

Five alternative television campaigns have been developedas potential replacements for the current 'Generations'theme. The aim of each of these prospective campaigns wasto increase the frequency of Ribena consumption amongstRibena buyers, and also to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 6, 1974
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Citation

, C. (1974a, September 06). Ribena. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/ribena


Research reports

Qualitative research on 'Jade East' commercials

'Jade East' is a middle-price Boots Male Toiletry range,competing with 'Hai Karate', 'Old Spice', 'Avon', etc.Recently, its sales performance has not matched expectationsand possible reasons for this discrepancy have been suggested.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 10, 1974
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Citation

, C. (1974a, August 10). Qualitative research on 'Jade East' commercials. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-jade-east-commercials


Research reports

Qualitative research on test commercials for Boots toothpaste

The main purpose of the research was to examinereactions to the two test commercials, the research wasintended to do so against the general background oftoothpaste buying and usage including the way in whichdecisions on toothpaste buying were taken...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
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Citation

, C. (1974a, July 01). Qualitative research on test commercials for Boots toothpaste. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-test-commercials-for-boots-toothpaste


Research reports

Qualitative research on 'Fedora'

'Fedora' is the code-name for a new aftershave whichwill be named 'Casablanca' and will be launchedpre-Christmas with three 45 second commercials. The first of these commercials was available for researchtogether with mock-ups of the packs a d...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Qualitative research on 'Fedora'. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fedora-


Research reports

Report on qualitative research on a PLJ television commercial

Masius Wynne Williams and Darcy McManus have produced a15-second television commercial for PLJ on the theme ofthe 'taste bud rationale'. The objective of the research reported here was toassess responses to the commercial in terms of itsmeaning and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 18, 1974
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Citation

, C. (1974a, April 18). Report on qualitative research on a PLJ television commercial. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-plj-television-commercial


Research reports

Research on new Fox's Glacier Mint advertising

A new commercial - 'Secretary' -has been prepared forTV Advertising of Fox's Glacier Mint. It combinesaspects of the existing Fox and Bear cartoon with a livesequence of a secretary. The general objectives of thisresearch were to explore reactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1974
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Citation

, C. (1974a, April 08). Research on new Fox's Glacier Mint advertising . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-on-new-fox-s-glacier-mint-advertising-